During World War II, in the Allies’ countries Hitler and Stalin were often portrayed as the devil or demons working for evil. Using propaganda and political cartoons during wartime is not an unusual way to rally support or recruit potential soldiers; however it is interesting to see how these representations spread to popular culture and advertising. This poster is part propaganda and part advertisement. The advertisement is a blend of stereotypical images of the devil a red, horned figure and the typical characteristics of a Hitler caricature with parted dark hair and a toothbrush mustache. This advertisement for bonds, suggests buying victory bonds will essentially defeat Hitler or the devil. The blending of two publicly despised figures is a clear use of a pathos driven persuasion. The message of the ad is very straight forward and direct: Hitler is Satan, Satan is the embodiment of all evil, and therefore Hitler is evil. But not only is Hitler evil, he is a powerful and building force that must be stopped. The ad also provides a simple way to stop this wicked figure, buy bonds. This Canadian ad exemplifies the extremes Canada went to sell bonds. Victory bonds would end up covering about half of the government’s wartime cost during World War II, but when it became apparent the war wasn’t going to come to a quick conclusion the government and agencies selling bonds had to take more drastic measures. For example the Canadian government staged fake but realistic military invasions “to raise awareness and shock citizens into purchasing bonds.” In addition, to avoid competition during bond drives which took place every six months “no other organization was permitted to solicit the public for money.” This poster is an example of the more aggressive form of advertising that came later in the war when the government was considered about maintaining funds for wartime expenses.